CRM and Healthcare
Unify the management of your valued customer relationships and your laboratory processing pipeline with Sapio CRM for healthcare.
What is CRM in Healthcare?
Clinical Labs have their own unique requirements for their Healthcare CRM solution. A comprehensive CRM for Healthcare solution enables:
- Delivery of dynamic, highly personalized content to target populations
- Automated lead assignment
- Automated “best next action” suggestions to guide the sales reps
- Management of the entire client services pipeline from order to report delivery
- Self-registration Physician portal for electronic ordering
- Patient report creation and delivery
Client Services Management
Sapio manages not only your sales and marketing processes, but also order processing pipelines. Leveraging our extensive experience in the clinical space, Sapio Healthcare CRM tracks everything from accessioning and order transcription to report creation and delivery. The bottom line: Physicians will want to use your tests more when you are using Sapio Sciences’ CRM for healthcare because it makes their experience and interactions with your company engaged, informed, and seamless.
Provider Marketing
Getting new providers aware of your tests and onboarded is key to your success. Sapio’s CRM includes advanced marketing campaigns, enabling you to target your providers with professional emails and to track their interactions—such as email opening and link clicking. Our integrated workflow engine auto-creates leads and assigns them to the proper sales representative. Sapio CRM and Healthcare enables you to supercharge your marketing to ensure every possible provider who could use your test is targeted.
Customer Relationship Management in Healthcare
Clinical Labs are realizing that most CRM’s do not address the unique needs of clinical labs sales, marketing and client services groups.
Sapio provides a CRM that offers the traditional capabilities you expect from a CRM—such as campaign management, lead and opportunity management, guided sales, multi-channel communications, and more. Using decades of experience working with both large and small clinical labs to provide features specific to these clients’ needs, Sapio then extends the CRM, saving significant time and money getting up-and-running. Sapio’s healthcare focused CRM has proper tracking of all organizations, such as hospitals/clinics, physicians, patients, test orders and more. Sapio doesn’t stop there, with its integrated and modern physician portal and client services capabilities, Sapio’s Healthcare CRM enables complete operational support—from marketing to sales, to order processing, report creation and delivery.
Clinical Lab Client Services Management
All clinical labs offering tests need an internal client services group to receive incoming orders, accession them and get them into the processing pipeline quickly. But it does not end there. Completing order transcriptions can be an involved process and require interactions with providers and patients to ensure all order details are captured properly. The Sapio deficiency resolution process enables fast and efficient guidance to client services personnel, to resolve any issues and ensure you get reimbursed sooner.
Physician Portal
Dealing with paper orders is the least efficient way to process lab requests. It can create a costly extra burden on the client services group in dealing with order deficiencies. To address this, Sapio offers an easy-to-use and information rich provider portal where physicians can order tests, see test menus, receive patient reports and more. Unique to the Sapio platform, Sapio offers a self-registration process, where providers can register themselves with their organization–saving resources by getting them onboarded while encouraging them to use the online ordering faster. This streamlines the order processing timelines by improving order quality and enabling a reduction in needed staffing for a client services group.
Patient Reporting
For any clinical lab provider, the primary product is the patient report. The reports ideally should not only provide the essential data of the test, but present it in an easily consumable and visually appealing manner. Sapio offers its own built-in reporting module that enables the configuration of professional and easily understood patient reports, including dynamic elements that can be inserted in real-time to present the most visually rich and informative results.
LIMS System Integration
Lab operations are core to a clinical lab business.
Sapio’s LIMS System has been a leading clinical lab management solution for over a decade and is used at large, high throughput clinical labs to track all lab processing details. From sample input through step-by-step tracking of essential processing details, Sapio enables you to get up and running quickly, all while maintaining your compliance requirements.
When used in concert with the clinical order management system, the flow from order receipt and accessioning to the LIMS with assigned work is seamless and efficient, ensuring the fastest turnaround times possible. Sapio CRM is able to work with any LIMS solution—if you already have a LIMS in place, Sapio can work with it, but integration with Sapio Clinical LIMS is a ready-to-go solution and combines the two leading solutions from the same vendor, reducing costs and timelines.
Clinical Labs as an Information Business
Modern clinical labs are realizing that not only are lab operations key to their business, but that information systems may even be more important. They are enablers of improved provider relationships, better patient experiences, faster turnaround times, and higher quality deliverables.
Furthermore, capturing all the sales, order, and lab data into Sapio allows you to quickly get insights into not only your operations, but also your customer activity. This includes patient data to assess clinical testing efficacy and other key organizational metrics. Overall, this enables the ability to improve your sales, marketing, operations, and test offerings.
Sapio Healthcare CRM — A Complete Clinical Laboratory Operational Solution
Why use Healthcare Customer Relationship Management for Clinical Labs? Clinical labs have a diverse set of needs that span well beyond what is traditionally thought of as lab management. All or some of the following are often required of a clinical LIMS solution.
- A CRM for tracking the sales processing from engagement with providers to forecasting and revenue tracking
- Integrated marketing campaigns to effectively target providers and track their interactions with emails and the sales team
- A self-registration ordering system for physicians enables easy self-service onboarding, removing bottlenecks to getting physicians signed up and using your test—which overall leads to increased sales
- Improved clinical lab client services with automation to remove manual task and improve efficiency of existing personnel
- Automated Patient Report Generation and Delivery leading to faster turnaround times and improved provider and patient satisfaction
- Integrated LIMS system for seamless operational support from marketing to sales, order processing, lab processing, and results delivery
Allow us to show you how Sapio can help you grow and strengthen your customer relationships.
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